Puri, one of Odisha’s most famous coastal cities and home to the Jagannath Temple, has a growing digital creator community. Influencers connected to Puri create engaging content around travel, food, culture, lifestyle, and entertainment, attracting audiences interested in tourism and Odia culture.
Satyajeet Jena
Subscribers: ~3M+
Content: Music covers, entertainment
Engagement Rate: ~5.5%
Estimated Collaboration Cost: ₹80,000–₹1,50,000 per post
Overview: Popular Odia singer and YouTuber known for emotional music covers and original songs widely watched across Odisha including Puri.
Odisha Traveller
Subscribers: ~600K+
Content: Travel, temple tours, tourism exploration
Engagement Rate: ~5.4%
Estimated Collaboration Cost: ₹25,000–₹60,000 per post
Overview: Frequently features Puri’s Jagannath Temple, Puri Beach, and nearby tourist destinations like Konark and Chilika.
Foodie Puri
Subscribers: ~320K+
Content: Street food reviews, seafood features
Engagement Rate: ~6%
Estimated Collaboration Cost: ₹12,000–₹35,000 per post
Overview: Explores Puri’s famous beachside seafood, street food stalls, and traditional Odia cuisine.
Puri Beach Vlogs
Subscribers: ~260K+
Content: Daily life, tourism, beach lifestyle
Engagement Rate: ~5.2%
Estimated Collaboration Cost: ₹10,000–₹25,000 per post
Overview: Shares beach lifestyle, travel experiences, festivals, and cultural moments from Puri.
Tech Odisha
Subscribers: ~350K+
Content: Smartphone reviews, gadget comparisons
Engagement Rate: ~5%
Estimated Collaboration Cost: ₹15,000–₹35,000 per post
Overview: Tech-focused Odia channel popular among students and young audiences in Puri.
Odisha Fitness Hub
Subscribers: ~200K+
Content: Fitness routines, gym motivation
Engagement Rate: ~5.1%
Estimated Collaboration Cost: ₹10,000–₹25,000 per post
Overview: Shares workout routines and health tips followed by youth audiences in coastal Odisha.
Cook With Odisha
Subscribers: ~500K+
Content: Traditional Odia recipes
Engagement Rate: ~5.4%
Estimated Collaboration Cost: ₹20,000–₹50,000 per post
Overview: Shares authentic Odia cooking recipes including temple-style dishes popular among family viewers.
Puri Auto Reviews
Subscribers: ~230K+
Content: Car & bike reviews
Engagement Rate: ~5.6%
Estimated Collaboration Cost: ₹12,000–₹30,000 per post
Overview: Covers vehicle reviews and automobile trends popular among young audiences.
Odisha Comedy Club
Subscribers: ~320K+
Content: Comedy sketches, entertainment
Engagement Rate: ~6.2%
Estimated Collaboration Cost: ₹15,000–₹35,000 per post
Overview: Produces relatable Odia comedy content widely watched by college students and young audiences.
Startup Odisha Talks
Subscribers: ~150K+
Content: Entrepreneurship, business stories
Engagement Rate: ~4.6%
Estimated Collaboration Cost: ₹8,000–₹20,000 per post
Overview: Covers startup journeys and local business success stories across Odisha including Puri.
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