Gangtok, the capital of Sikkim, is not only known for its breathtaking landscapes and cultural richness but is also home to a vibrant community of digital creators. YouTubers from Gangtok are building strong audiences with content spanning lifestyle, fashion, food, music, and travel. Their authentic voices resonate with both local and national viewers, offering brands unique opportunities for collaboration.
Atanu Chakrabarty (Digital Lifestyle Vlogs)
Subscribers: 121K
Content: Lifestyle, travel diaries, and cultural vlogs.
Engagement Rate: ~3.8%
Estimated Collaboration Cost: ₹8,000–₹15,000 per post
Overview: Atanu shares authentic lifestyle and travel experiences from Gangtok, appealing to young audiences and travelers.
Shristi Pradhan
Subscribers: 41.8K
Content: Lifestyle & personal vlogs.
Engagement Rate: ~4.2%
Estimated Collaboration Cost: ₹5,000–₹10,000 per post
Overview: Shristi creates relatable lifestyle content, blending everyday experiences with Gangtok’s cultural backdrop.
Gitanjali Pradhan
Subscribers: 23.6K
Content: Fashion & grooming tutorials.
Engagement Rate: ~4.5%
Estimated Collaboration Cost: ₹4,000–₹8,000 per post
Overview: Gitanjali is a fashion creator who shares styling tips and grooming advice, making her ideal for fashion and beauty brands.
Udenla Bhutia
Subscribers: 17.8K
Content: Lifestyle & cultural vlogs.
Engagement Rate: ~3.9%
Estimated Collaboration Cost: ₹3,000–₹6,000 per post
Overview: Udenla highlights Gangtok’s traditions, festivals, and scenic beauty, appealing to audiences who value cultural authenticity.
Chumit (Taurus)
Subscribers: 19.1K
Content: Lifestyle & personal vlogs.
Engagement Rate: ~4.1%
Estimated Collaboration Cost: ₹3,000–₹7,000 per post
Overview: Chumit creates engaging personal vlogs with a youthful touch, connecting strongly with regional audiences.
Summer
Subscribers: 26.6K
Content: Fashion & style inspiration.
Engagement Rate: ~4.7%
Estimated Collaboration Cost: ₹5,000–₹9,000 per post
Overview: Summer blends modern fashion trends with Sikkimese aesthetics, making her a rising fashion voice in Gangtok.
Peden Ongmu Namgyal
Subscribers: 39.7K
Content: Fashion, lifestyle, and pageantry.
Engagement Rate: ~5%
Estimated Collaboration Cost: ₹6,000–₹12,000 per post
Overview: A Miss Sikkim winner, Peden shares fashion-forward content with cultural pride, appealing to style-conscious audiences.
Anoushka Maskey
Subscribers: 28.4K
Content: Music & arts.
Engagement Rate: ~4.8%
Estimated Collaboration Cost: ₹5,000–₹10,000 per post
Overview: Anoushka is a singer-songwriter whose soulful music and creative visuals connect deeply with audiences.
Heena Bhatia
Subscribers: 81.7K
Content: Travel & lifestyle vlogs.
Engagement Rate: ~3.6%
Estimated Collaboration Cost: ₹10,000–₹20,000 per post
Overview: Heena shares detailed travel guides and lifestyle content, making her ideal for tourism and hospitality collaborations.
Tinku (21bluee)
Subscribers: 43.2K
Content: Fashion & grooming.
Engagement Rate: ~4.3%
Estimated Collaboration Cost: ₹5,000–₹9,000 per post
Overview: Tinku is a fashion influencer who creates grooming and styling content, appealing to youth audiences in Gangtok.
Conclusion
Gangtok’s top YouTubers span lifestyle, fashion, music, and travel. While creators like Atanu Chakrabarty and Heena Bhatia bring strong reach, others like Peden Ongmu Namgyal and Anoushka Maskey offer high engagement and niche appeal. For brands aiming to connect with Gangtok’s regional audience, these YouTubers provide authenticity, creativity, and impactful storytelling.
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