Mumbai is India’s biggest blogging and digital-content hub, home to creators who lead in fashion, food, travel, lifestyle, beauty, and fitness blogging. Mumbai-based bloggers are known for trendsetting content, strong brand collaborations, and highly engaged urban audiences. Below is a curated list of the Top 10 Mumbai Based Bloggers, strictly limited to bloggers.
Masoom Minawala
Followers: ~1.3M
Content Focus: Fashion & Luxury Blogging
Estimated Engagement: ~0.9%
Avg. Likes: ~12K
Instagram: @masoomminawala
Masoom is one of India’s most globally recognized fashion bloggers. Her content focuses on luxury fashion, styling, and international brand collaborations.
Diksha Rawat
Followers: ~1.1M
Content Focus: Fashion & Lifestyle Blogging
Estimated Engagement: ~1.2%
Avg. Likes: ~14K
Instagram: @diksharawat
Diksha creates wearable fashion, styling tips, and everyday lifestyle blog content, appealing strongly to young urban women.
Sejal Kumar
Followers: ~1.4M
Content Focus: Lifestyle & Personal Blogging
Estimated Engagement: ~1.0%
Avg. Likes: ~15K
Instagram: @sejalkumar1195
Sejal shares lifestyle blogs, self-growth content, and daily-life storytelling that connects deeply with Gen-Z and millennial audiences.
Santoshi Shetty
Followers: ~690K
Content Focus: Fashion & Travel Blogging
Estimated Engagement: ~1.3%
Avg. Likes: ~9K
Instagram: @santoshishetty
Santoshi blends bold fashion blogging with travel and lifestyle content, making her a strong choice for premium brands.
Roshni Bhatia
Followers: ~950K
Content Focus: Fashion & Lifestyle Blogging
Estimated Engagement: ~1.0%
Avg. Likes: ~10K
Instagram: @thechiquefactor
Roshni is a veteran fashion blogger known for elegant styling, beauty blogging, and luxury lifestyle content.
Shivesh Bhatia
Followers: ~2.8M
Content Focus: Food & Baking Blogging
Estimated Engagement: ~0.8%
Avg. Likes: ~22K
Instagram: @bakewithshivesh
Shivesh is a leading food blogger specializing in baking recipes and dessert content with massive audience trust.
Kritika Khurana
Followers: ~1.8M
Content Focus: Fashion & Styling Blogging
Estimated Engagement: ~1.1%
Avg. Likes: ~20K
Instagram: @thatbohogirl
Kritika is known for boho-inspired fashion blogging and trend-driven styling content.
Archana Doshi
Followers: ~940K
Content Focus: Food & Recipe Blogging
Estimated Engagement: ~1.4%
Avg. Likes: ~13K
Instagram: @archanaskitchen
Archana focuses on home-style recipes and practical cooking blogs, trusted by families and home cooks.
Larissa Dsa
Followers: ~610K
Content Focus: Travel & Lifestyle Blogging
Estimated Engagement: ~1.2%
Avg. Likes: ~8.5K
Instagram: @larissadsa
Larissa creates travel and lifestyle blogs with a fun, relatable tone, appealing to young travelers.
Malvika Sitlani
Followers: ~730K
Content Focus: Beauty & Skincare Blogging
Estimated Engagement: ~1.3%
Avg. Likes: ~9.6K
Instagram: @malvikasitlaniofficial
Malvika is a beauty blogger known for skincare routines, makeup reviews, and honest product blogging.
Conclusion
The Top 10 Mumbai Based Bloggers list features creators who dominate blogging across fashion, food, beauty, travel, and lifestyle. With high reach and strong engagement, these bloggers are ideal for brands looking to tap into Mumbai’s influential and trend-driven audience.
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