Discover the top 10 Instagram influencers in Shimla who are shaping the city’s digital scene with their creativity, storytelling, and strong audience impact. Using FindInfluencer-style insights, explore their engagement, reach, and estimated collaboration costs for brands.
Neha Thakur (@neyha_thakur)
Followers: 620K
Content: Fashion, lifestyle, beauty
Engagement Rate: ~4.5%
Estimated Collaboration Cost: ₹15,000–₹30,000 per post
Overview: One of Shimla’s leading fashion and beauty creators, Neha shares styling ideas, skincare, and lifestyle reels that connect well with young female audiences.
CA Mukander Beniwal (@ca.mukanderbeniwal)
Followers: 202K
Content: Finance, movie reviews, relatable reels
Engagement Rate: ~5%
Estimated Collaboration Cost: ₹10,000–₹20,000 per post
Overview: A unique creator from Shimla, he shares finance tips with humor, making complex topics simple and entertaining.
Celina Jaitly (@celinajaitlyofficial)
Followers: 655K
Content: Lifestyle, fashion, family, social awareness
Engagement Rate: ~3.8%
Estimated Collaboration Cost: ₹25,000–₹50,000 per post
Overview: Bollywood actress Celina shares lifestyle updates, beauty content, and awareness posts with a strong national and global following.
Avinash Thakur (Himbus HP @himbus.hp)
Followers: 112K
Content: Himachal news, travel updates, local information
Engagement Rate: ~6%
Estimated Collaboration Cost: ₹8,000–₹15,000 per post
Overview: Popular for regional updates and helpful travel information, Avinash is widely trusted in Himachal communities.
Dikshit Mundra (@dikshitmundra)
Followers: 41K
Content: Travel photography, landscapes
Engagement Rate: ~6.5%
Estimated Collaboration Cost: ₹5,000–₹10,000 per post
Overview: Known for breathtaking photos of Shimla and Himachal, Dikshit is a top choice for travel and tourism collaborations.
Akshi (@__.akshi_01)
Followers: 182K
Content: Lifestyle, fashion, youth entertainment
Engagement Rate: ~4.2%
Estimated Collaboration Cost: ₹7,000–₹14,000 per post
Overview: Akshi creates trendy lifestyle and fashion content, along with relatable youth-focused reels.
Poonam Sarmaik (@official_poonam_sarmaik)
Followers: 38K
Content: Music, Himachali culture
Engagement Rate: ~5%
Estimated Collaboration Cost: ₹4,000–₹8,000 per post
Overview: A regional singer from Shimla, Poonam promotes Himachali folk culture and music through engaging reels.
Sarthak Negi (@iamsarthaknegi)
Followers: 53K
Content: Travel, adventure, lifestyle
Engagement Rate: ~5.8%
Estimated Collaboration Cost: ₹5,000–₹10,000 per post
Overview: Sarthak captures mountain adventures, local culture, and scenic landscapes with strong storytelling.
Himalayan Foodie (@himalayan_foodie)
Followers: 27K
Content: Local food, street food, cafés
Engagement Rate: ~7%
Estimated Collaboration Cost: ₹4,000–₹7,000 per post
Overview: Showcasing Shimla’s best food spots, this page highlights cafés, street food, and popular eateries with excellent engagement.
Niharika Sharma (@niharika_sharmaa)
Followers: 19K
Content: Beauty, lifestyle, skincare
Engagement Rate: ~4%
Estimated Collaboration Cost: ₹3,000–₹6,000 per post
Overview: Niharika shares natural skincare tips, beauty hacks, and lifestyle content with a warm, relatable style.
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