Delhi, the capital of India, is not just a political hub — it’s also a powerhouse of digital creators. From fashion and food to entertainment and activism, Delhi’s Instagram influencers command both local and national audiences. Here’s a closer look at the top Instagram influencers from Delhi:
Kusha Kapila
• Followers: 1.38M
• Content Focus: Comedy, Lifestyle, Entertainment
• Engagement Rate: 2.1%
• Avg. Likes: 29K
• Profile: @kushakapila
Kusha Kapila is known for her sharp comic sketches, relatable social commentary, and digital persona that blends humor and cultural critique. She often collaborates with lifestyle, fashion, and entertainment brands. Her audience includes young adults, urban professionals, and comedy enthusiasts.
Nischay Malhan (Triggered Insaan / Fukra Insaan)
• Followers: 11.8M
• Content Focus: Comedy, Reaction, Entertainment
• Engagement Rate: 1.8%
• Avg. Likes: 212K
• Profile: @triggeredinsaan
Nischay Malhan, also known as Fukra Insaan, is one of the biggest content creators in Delhi. His wide reach and entertaining content make him ideal for campaigns targeting youth, gaming, and entertainment products.
Shivesh Bhatia
• Followers: 3.6M
• Content Focus: Food, Baking, Culinary Arts
• Engagement Rate: 1.5%
• Avg. Likes: 54K
• Profile: @shivesh17
Shivesh is a celebrity baker and cookbook author. His food, baking, and dessert content has broad appeal, making him perfect for restaurants, kitchenware, and F&B brands.
Gautam Gambhir
• Followers: 11.3M
• Content Focus: Sports, Cricket, Commentary
• Engagement Rate: 1.2%
• Avg. Likes: 136K
• Profile: @gautamgambhir55
Former cricketer Gautam Gambhir posts sports updates, personal life content, and endorsements. He is ideal for sportswear, fitness, and youth engagement campaigns.
Aakash Chopra
• Followers: 3.4M
• Content Focus: Cricket, Sports Analysis
• Engagement Rate: 1.1%
• Avg. Likes: 37K
• Profile: @cricketaakash
Aakash Chopra, ex-cricketer and analyst, shares cricket insights, match analysis, and sports content. Perfect for cricket-related products, analytics apps, or sports campaigns.
Parul Garg
• Followers: 212K
• Content Focus: Beauty, Makeup
• Engagement Rate: 3.2%
• Avg. Likes: 6.8K
• Profile: @parulgargmakeup
Parul Garg is known for makeup tutorials, beauty product reviews, and glam content. Ideal for skincare, cosmetics, and fashion brands.
Soundarya Sharma
• Followers: 1.2M
• Content Focus: Acting, Entertainment
• Engagement Rate: 0.9%
• Avg. Likes: 10.8K
• Profile: @iamsoundaryasharma
Soundarya Sharma posts professional shoots, entertainment content, and personal updates. Suitable for beauty, fashion, and entertainment campaigns.
Shivam Malik
• Followers: 500K
• Content Focus: Entertainment, Lifestyle
• Engagement Rate: 1.7%
• Avg. Likes: 8.5K
• Profile: @shivammalik09
Shivam Malik shares trending stories, lifestyle posts, and entertainment content. His audience is mostly young adults, making him suitable for lifestyle, tech, or fashion campaigns.
Gungun Gupta
• Followers: 320K
• Content Focus: Singing, Music, Entertainment
• Engagement Rate: 2.3%
• Avg. Likes: 7.3K
• Profile: @gungungupta137
Gungun Gupta combines music, lifestyle, and performance content. She can bridge entertainment and brand storytelling, especially for music-related or lifestyle products.
Soundarya Gupta
• Followers: 280K
• Content Focus: Lifestyle, Fashion
• Engagement Rate: 1.9%
• Avg. Likes: 5.3K
• Profile: @soundaryagupta
Soundarya Gupta shares lifestyle, fashion, and personal styling content. Brands targeting urban fashion and lifestyle audiences can leverage her visual appeal and engagement.
Conclusion
Delhi’s top Instagram influencers cover a diverse range — comedy, sports, fashion, food, and entertainment. While creators like Nischay Malhan, Shivesh Bhatia, and Gautam Gambhir offer massive reach, niche creators such as Parul Garg and Gungun Gupta deliver higher engagement for targeted campaigns. For brands aiming to connect with Delhi’s urban and digitally active audience, combining high-reach and niche influencers provides both visibility and authenticity.
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